Liz Pocock is the CEO of Startup Tucson and the TENWEST Impact Festival and has helped grow Startup to serve over 3,500 entrepreneurs a year, receiving national recognition for building inclusive ecosystems and funding support for its programming from federal entities like EDA and USDA as well as local and national foundations and government. Liz received her J.D. from the University of Arizona and now teaches entrepreneurship for students within the College of Agriculture and Eller College of Management. Prior to joining Startup, Liz was an Attorney at the National Law Center where she implemented international legal commercial reform and training projects for the State Department, USAID and the World Bank. Outside of Startup, Liz is a trained mediator and serves on the boards of Downtown Tucson Partnership and the Tucson City of Gastronomy Board in addition to several other roles on advisory committees for groups like the Tucson Convention Center Commission and Tech Launch Arizona. She was a Tucson 40 under 40 recipient in 2019, 2020 Tucson Women of Influence Rising Star Winner and recognized in the 2021 list of NextGen Leaders by BizTucson.